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For Employers : Selling Your Business at interview
Many Australian employers are not doing enough to give a good impression of their business to potential employees, a new report has claimed.

A recent study found that a massive 85 per cent of Australian jobseekers felt it was important for businesses to impress candidates as well as vice versa.

A good workplace environment had persuaded 43 per cent of jobseekers to take a lower-paid role than before, while 42 per cent were swayed by the challenge of their new position.

One in three said that they took on a job because they felt their new boss was someone they would like to work for.

However, the survey found that many employers seemed to be under-selling their firms during interviews, driving away potentially valuable recruits.

Candidates’ top complaints were:
  • Being left hanging around in reception areas, meeting and boardrooms for hours.
  • Bad preparation, such as turning up to find an interview room hasn’t been booked or the interviewer isn’t there.
  • Poor presentation – scruffy interviewers and offices were a big turn-off to applicants.
  • The interviewer having to leave the interview unexpectedly or early, or another person coming in to take over, only start the interview again.
  • The employer rambling or being off the point.
  • The employer having a vague outline of the role.
  • Running down opposition companies
  • Unread CVs.
  • Inappropriate flirting – being chatted up and sexual innuendoes didn’t go down well with respondents.
  • Smoking, taking calls or eating while conducting the interview.

The report writer also said that one interviewer didn’t know a candidate’s name for the entire interview, while other complaints included conducting the interview wearing sunglasses while sending text on a mobile, taking calls, chewing gum and smoking, while one jobseeker was asked if she “still had an active womb.”
 
The importance of attracting quality staff has been heightened by the chronic lack of skills in the Australian workforce, leaving many employers unable to fill vacancies with good candidates.

A survey of top 100 Australian Company HR Manager’s found that with unemployment hitting a thirty year low, demand for skilled workers and talented staff is now at a high.

One of our survey respondents commented that “People looking for a new job are prepared to commit a great deal of time and resources in a company, they need to believe that they will get as much out of a job as they are about to put it.”

“You wouldn’t buy a car from a showroom where you were kept waiting, the staff did not treat you with respect or that looked like it had been hit by a bomb.”

“A job may not be for a life but it is far more important than buying a car or anything else,” he said.

 
 

 

 

 

 

 

 

 

 

 

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